Verb’s Top 5 Hype Men: Sen Dog

“Sen Dog from Cypress Hill
“Feelin insane got no brains!”

— Verb in HYPE MAN, p. 84

Verb’s fourth favorite hype man is Sen Dog from the rap group Cypress Hill, who first came up in the West Coast rap scene of the early 1990s.



Cuban-born Senen Reyes, or Sen Dog, is most known for his performances in the Cypress Hill tracks “How I Could Just Kill a Man,” “Rap Superstar,” and “Insane In the Brain,” which Verb quotes with Sen Dog’s famous line above. While B-Real led on vocals, Sen Dog’s deep voice added a contrasting element as he barked ad-libs that went on to become memorable earworms.

Hear Sen Dog’s iconic line in the music video for “Insane in the Brain” below:

Sen Dog took a hiatus from Cypress Hill in the late 1990s to form the rap/rock group SX-10, which blended Funk and Latin influences. More recently, he’s also released music with his heavy metal band Powerflo. Check him out as the front man in Powerflo’s music video for “Where I Stay”: